Source: The News-Enterprise
Hardin Memorial Health is planning to add more photos to its #BornatHMH mosaic located in the hospital’s BirthPlace unit.
Anyone can post photos of themselves or family members born at HMH to the HMH Facebook page by Feb. 28 using the hashtag #BornatHMH.
HMH originally launched the #BornatHMH initiative in October 2015 to celebrate HMH’s fully operational Level II Neonatal Intensive Care Unit and the long-lasting connections many throughout the 10-county region have to the health care system, according to a news release.
The mosaic was unveiled in September 2016.
“The response to our first call for photos overwhelmed us,” HMH Chief Marketing and Development Officer Tracee Troutt said in the release. “Patients love our BirthPlace team and the care they receive when they deliver here. The mosaic is our way to thank patients for choosing HMH and also to remind our caregivers how special HMH babies are to us.”
The campaign has received state-wide recognition. The Kentucky Society for Healthcare Public Relations and Marketing recently recognized the campaign and its #BornatHMH mosaic with a Thoroughbred Award, given for excellence in health care marketing and public relations projects.
Troutt said the recognition is wonderful, but there is a greater reward.
“The image of hundreds of babies and children on the wall and knowing so many lives started within the walls of HMH reminds us of the impact our health care system has had and continues to have,” she said.
Troutt said HMH is one of the busiest Kentucky hospital delivery units, ranking 11th out of more than 120 hospitals. She said the hospital’s six-bed Level II NICU, providing specialized care for fragile newborns, regularly is full.
“A fully-equipped Level II NICU, the only one in HMH’s 10-county service area, would not be possible without the support of the HMH Foundation,” said Joe Prather, foundation board chairman, in the release. “HMHF raised more than $800,000 for the HMH NICU from charitable organizations like WHAS Crusade for Children, the Honorable Order of Kentucky Colonels, Brave Beginnings and from individual donors who wanted to help strengthen HMH.”
Participants in the #BornatHMH initiative can download the #BornatHMH sign to hold when they take their picture. The sign is available on HMH’s website, hmh.net.